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Parking Demand Report
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Fundamental Economic & Market Indicators

A Denison Parking and NPA Research Partnership

2013-2015 Parking Demand ReportIntroduction

The National Parking Association (NPA), in cooperation with sponsor Denison Parking, has undertaken a major research study to analyze the diverse fundamental economic and demographic factors underpinning parking demand. The purpose of this study is to understand the long-term demand potential within the parking industry. This is a longitudinal study and reflects trends shaping the industry.

This study is the first of its kind to assemble substantive research data, analyze the data and draw correlations between market conditions and their relationship to the parking industry. The complete study analyzes private sector, municipal, college/university and hospital/medical center trends in detail, identifying market size, changes in the marketplace
and factors impacting demand.

This report provides an in-depth analysis of the macroeconomic, demographic, employment,travel and industry statistics that measure the potential of parking demand.

Denison Parking

2016-2018 Parking Demand Report

Full Report:

NPA member Price: $399.00
Non-member Price: $599.00

Click here to purchase & download >>

Prior Report:

2013-2015 Parking Demand Report

Full Report:

NPA member price: $399.00
Non-member price: $599.00

Click here to purchase & download >>


Factors Driving Parking Demand

Parking demand is a function of a number of factors, all working in tandem to affect demand and usage. When looking at macroeconomic, demographic, employment, and industry statistics, we see a picture of patterns that influence parking demand in North America.

  1. Population: Fundamental population growth of 9.6% from the 2000 U.S. Census to the 2010 U.S. Census is expected to continue into the future.
  2. Employment: In the U.S., 92% employment provides sustained parking demand, 6.2% unemployment as of August 2014.
  3. Baby Boomers. The Baby Boomer population will be 65 or older in 2029 and stand at 61.3 million, representing 20% of the U.S. population.
  4. Colleges/Universities: College/university enrollment increased 30% from 2000-2009, from 15.3 million to 20.4 million.
  5. Municipalities: Public sector parking is beset by financial pressures; this pressure will accelerate automation and rate increases that will drive revenue.
  6. Pricing: Demand will be affected by demand pricing, mobile rate promotions, pre-paid parking and price increases, both public/private, as well as price rates for peak parking periods.

However, while data suggests positive events on the horizon for the parking industry, there are a number of risk factors, such as increased taxes and increased government regulation. 

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