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NPA Newsroom: NPA News Releases

NPA Recognizes Finalists for the Inaugural WOMEN IN PARKING IMPACT Award

Thursday, October 24, 2019  
Posted by: Anne Lewis
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First-of-its-kind Award Recognizes Dedication to Advancing Women in Leadership, Fostering Inclusion, and Demonstrating Commitment to Diversity and Employee Development.

Washington, DC — NPA announces the finalists for the first ever WOMEN IN PARKNG IMPACT award recognizing two amazing individuals, Jessica Kuist of DESMAN and Stephanie Kozak-Allen of Smart Park/Expresspark.  Both finalists are leading the charge to foster inclusion, diversity and leadership development within their organizations.

The WIP IMPACT finalist awards were presented today at the annual WOMEN IN PARKING Conference, in Orlando, FL. A global award design was utilized to acknowledge the great strides the parking industry is making every day to create better opportunities and make a difference in the lives of parking professionals.

NPA president Christine Banning, IOM, CAE said “Both of these exceptional women imbody everything it means to be a part of WOMEN IN PARKING. We recognized the need to celebrate their accomplishments in combination with the winner.”

WIP IMPACT Award Finalists:

Jessica Kuist, DESMAN
Jessica Kuist is Senior Associate, Corporate Marketing Director at DESMAN. She joined DESMAN in 2002 and is the company’s first female officer. She provides mentoring, career counseling, coaching, confidence boosting and tough love to her colleagues.

Jessica established a mentoring program and initiated and oversaw revisions to the company’s maternity program. The new policy includes additional time off for both mothers and fathers as well as flexible schedules. She created the first internal newsletter to help DESMAN’s nine offices connect with one another. 

Stephanie Kozak-Allen, Smart Park and Expresspark
Stephanie Kozak-Allen has been the Principal of Smart Park and Expresspark for over 25 years. As the leader of an organization, Stephanie focuses on being a force of change and empowerment for women. Over the years, Stephanie has fought to keep as many people employed as possible.

Following the terrorist attacks of 9-11, Smart Park and Expresspark’s facilities were empty for six months. Stephanie kept 50% of her employees working and management did not take a salary.

18 years ago, Stephanie started a 100% company-funded profit-sharing plan after she witnessed an employee being verbally abused by a family member. After witnessing that, she vowed to help her employees become self-sufficient.

“We are very proud to have two have such a strong and dynamic group of women representing WOMEN IN PARKING,” said Marcy Sparrow, Chair of the NPA’s WOMEN IN PARKING Advisory Council.



About NPA
Parking is a multi-billion-dollar industry vital to the life and livelihood of communities across North America. The National Parking Association is North America’s parking trade organization advocating on the behalf of the industry. We are the market leader in parking industry research, education, and advocacy that advance the industry, and its leaders and parking professionals. We provide training, certification, and access to leading edge parking technology across the private and public sectors. Founded in 1951, NPA represents more than 140,000 parking professionals in more than 2,500 commercial operations and public organizations. Learn more at

About WOMEN IN PARKING, part of the National Parking Association Network
Founded in 2011, WOMEN IN PARKING is the premier association dedicated to promoting the advancement and achievement of professional woman by providing networking, leadership, and career outreach opportunities and support to its members. Learn more at


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