"The foundation of our culture is our values. We believe how we behave is just as important as how we operate."
On-demand employment, or the gig economy, where the employee has control over when they work, is something we need to embrace — not fight against.
Unemployment is low, and people have many choices in the marketplace. Therefore, recruiting talent requires personalizing the employment experience to every associate’s needs.
Making It Personal
Many team members prefer the gig economy. For example, students need to work around their class schedules. Flexibility attracts people with busy lives.
Career-oriented associates want to know that Towne Park will foster advancement and increased compensation.
To meet this need, the company has personalized training programs and development.
Comprehensive development for our associates shows that the company cares and invests in their careers.
The Golden Rule
Towne Park is America’s leading hospitality and health care services company with over 14,000 employees at more than 800 sites nationwide, including approximately 500 hotel and hospitality sites and 300 hospitals.
The company’s tailored solutions enhance customer experience, improve operational efficiency, and drive revenue growth.
Our culture is founded on values. People’s behavior is just as important as operations.
We treat all associates, vendors, customers, and the larger community the way we want to be treated. We uphold high standards of professional ethics.
The leadership team sets the example. They do what they say they will do.
We build an open, transparent, informed culture. We win as a team, not as individuals, and uphold a respectful and inclusive environment in all we do.
Towne Park wants each associate to know they bring value to the whole organization and their work matters. We want leaders who take ownership of the businesses they support.
Ownership means both understanding the metrics that support a successful site and creating excellent experiences for guests.
Ownership also creates a culture within the team that fosters care for people — keeping associates and guests safe, being inclusive, and working as a team.
Associates who take ownership are more likely to stay.
Towne Park’s career-path tools provide opportunities to increase responsibility, transition into leadership, increase earnings, and stay long term.
Many people want a career with an employer who fosters growth and advancement.
Towne Park empowers team members to take charge of their development.
Associates receive comprehensive on-the-job training in their first 90 days.
Management development and other educational opportunities help them work on their goals.
Developing our future leaders is key to organizational success.
One training opportunity is Gear Up, an online and on-demand development program targeting entry-level associates who wish to become supervisors.
Upon finishing the curriculum, the associate sits for a panel certification interview to confirm knowledge and gain exposure to local leadership.
Associates want recognition and to grow their earnings. Working with a team they like and want to work with is key to our management.
Every associate needs to know that they contribute to the company and create value. We want everyone to know their role is relevant.
Engaged associates make a tangible difference for customer and team satisfaction.
Technology to Streamline
Towne Park constantly explores how technology can enhance both the customer and the employee experience.
Good technology provides hassle-free operations and the confidence that our associates have the information necessary to do the job.
We want to enable associates to give clients an experience that will differentiate Towne Park.
The teams have access to a lot of operational data so that they can understand what they need to do to be successful.
It’s paramount to have advanced business intelligence tools with real-time data across many of the key metrics of operations.
For example, standard scorecard reports consistently measure key success metrics.
This information empowers teams to make informed decisions and create a smooth-running operation.
Towne Park has great opportunities ahead serving hospitality and health care. The company is building an engaged workforce and becoming a premier brand where hospitality workers want to work.
We adapt to the ever-changing needs of our diverse workforce, including short-term or career-bound associates, to ensure our continued success.
PHOTO COURTESY OF TOWNE PARK