This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
Marketing & Social Media
Share |
On Demand Webinar
Social Media Webinar
Parking Industry Apps: A Results Based Approach to Social Media

Industry experts discuss how to implement a results-based approach to your social media efforts. Access Now >>

Articles | How-To Guides


B2B Marketing Trends That Matter to Your Business

Ready to speed ahead of the competition? Here are four big B2B marketing trends you need to know about for 2015. Read more >>

7 Smart Online Marketing Ideas to Try

Want more leads, more sales and more customers? Get more results from your parking business’s online marketing efforts with these simple ideas. Read more >>

Give Your Business a Marketing Checkup

Is your parking business’s marketing strategy in good health…or does it need a booster shot? Marketing isn’t something you can "set and forget”—your marketing plan needs regular review and revision to make sure it’s still working for you. Read more >>

6 Digital Marketing Trends You Need to Know About Now

When it comes to marketing your parking business, digital marketing is where it’s at. Here are six of the hottest digital marketing trends to take advantage of now. Read more >>

An Emotional Appeal Makes a Great First Impression

Do you want your parking operation to make a great first impression on clients and prospects? Then you need to appeal to their emotions. Read more >>

What You Don’t Know About SEO Can Hurt Your Business

With consumers and businesspeople alike going online whenever they need a service, getting your parking business to pop up on the front page of search results is critical to driving new customers. Read more >>

10 Must-Have iPad Marketing Apps

If you’ve got an iPad, you’ve got an unlimited marketing device at your fingertips, thanks to the plethora of apps for the iPad that can help you market your parking business better, smarter, faster. Read more >>

Getting Buy-in: What Motivates Parking Buyers?

Parking buyers by reputation are a conservative lot; not by their politics necessarily, but in their economics. Most purchasers of parking goods and services tend to be parking managers, or are only recently removed from the front lines of service delivery. With tight budgets and an intimate familiarity with customer needs, parking buyers are a notorious tough sell. So what will make a tightfisted parking manager loosen the purse strings? Read more >>

How-To Guides

The 5 Ws of Content Marketing

Are you wondering how content marketing can help your parking business grow? Maybe you're not even sure what content marketing is. Here is a closer look at the "5 Ws" of content marketing and how they can help you expand your business. Read more >>

Marketing Plans: From Strategy to Implementation

Trying to grow your parking business without a marketing plan is like heading out on a road trip without a GPS. Read more >>

How to Position Yourself as an Industry Expert

Becoming known as an expert in the parking industry can benefit your business in many ways. It raises the profile of your company, helping to build its brand. It serves as a tacit endorsement for your company’s qualifications, making prospects more likely to become customers. Here are four steps you can take to help position yourself as a parking industry expert. Read more >>

11 Tips to Improve Your Email Marketing

Your customers get hundreds of marketing emails every day. Here are 11 tips to help yours stand out and get results. Read more >>

Get a Grip on Social Media

You know social media marketing is essential for growing your parking business. But you also know social media marketing can quickly become a huge time-suck. Yes, it is possible to get a grip on social networking without devoting your entire day to it. Here’s how. Read more >>

Marketing Your Business With Social Media

Are you effectively using social media marketing? Here are 7 steps to social media marketing success: Read more >>

How to Use Guerrilla Marketing in Your Parking Business

What is guerrilla market­ing and why does it matter to your parking business? Read more >>

Optimize Your Web Site for Mobile

Today, everyone is stepping away from desktop computers and using mobile devices—smartphones and tablets— either to research business decisions (such as which valet service to choose for their restaurants) or where to park. Read more >>

How to Build a Social Media Strategy

Social media is an essential tool for growing your parking business today. But a haphazard approach to social media can do you more harm than good. Read more >>

Use Social Media to Grow Your Business

Social media is all the buzz in business these days, and for good reason. Consumers are looking for word-of-mouth recommendations when they make decisions on where to spend their money. Read more >>

5 Steps to Developing a Marketing Plan for Your Business

Does your parking lot business have a marketing plan? If not, you may not be maximizing your market outreach efforts—which means you could be wasting money and falling short of your goals. Read more >>

How to Use Guerrilla Marketing in the Age of Groupon

Are you hearing lots of buzz about daily deal sites like Groupon? Are you wondering if you need to do something about it?Well, don’t worry. Groupon may be generating buzz, but for many businesses, old-fashioned guerrilla marketing can work just as well. Read more >>

NPA Industry Partners

Contact NPA

1112 16th Street NW, Suite 840
Washington, DC 20036
1.800.647.7275 Contact Us