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Articles | How-To Guides | Case Studies


Valet Revenues Up with On-Demand Apps

We’re all pretty familiar with the traditional valet curbside service, most likely at a restaurant, mall or hospital. Straightforward, painless and contrary to the movies, your car is generally returned just as you dropped it off. For larger parking operators, this traditional form of the valet business constitutes a significant percentage of their locations. Read more >>

Valet Services: The New Wave of Parking Tech?

Modern valet services such as Luxe, Zirx and ValetAnywhere aim to take the pain out of circling by taking the car on the last leg of its journey—to the parking space. Different from the traditional model of valet, these new companies connect with users via mobile apps and take the valet to them, instead of the other way around. Read more >>

Valet Best Practices for Insurance Claims

The world of valet parking continues to evolve with the inroads of mobile apps and the continued sophistication of monitoring vehicles and tracking cars. As this happens, the basics of proactive safety and training will never lose its importance in reducing and eliminating claims. Read more >>

From the Curb to the Cloud: How Smartphones and Apps are Powering Valet Operations

In a single generation, valet parking operations have gone from “Mom and Pop” to “Chip and PIN.” While small-scale valet operations for restaurants and nightclubs are still around to remind us of valet’s past, the massive turnstile valets for casinos, hospitals and convention hotels present us with the challenges of tomorrow. Read more >>

Hospital Valet: A Vital Part of the Patient Experience

Not long ago, valet parking at healthcare institutions was considered a costly luxury. Today, with the transition of the healthcare industry into an outcome-based patient care system, the need to provide a positive patient experience creates the opportunity for hospitals to offer patients and guests a user-friendly parking option. Read more >>

Valuing Valet Operations as An Amenity and a Necessity

Valet is no longer just a luxury amenity, but a necessity. Determining the value of valet, however, can be challenging, depending on many factors, including location and traffic flow. Read more >>

Distinguishing Yourself with White Glove Service

Higher customer expectations are pushing many valet operators to new heights in service, particularly in venues such as upscale residences, five-star travel, and red carpet events, where such "white glove” customers are worth more to please. Read more >>

Technology Unlocks New Markets for Valet Providers

While we have yet to see a native PARCS provider introduce a competitive and comprehensive valet solution, this is a situation that is likely to change in coming years. Read more >>

Dress to Impress: Enforce Your Brand with the Right Uniform

Uniforms can say a lot about your business, especially in the valet parking industry. You don’t want to entrust one of your most prized possessions—your vehicle—to someone who is sloppily dressed or looks unprofessional. Read more >>

Valet Customer Service: Simple Practices for Valet Success

Valet parking is a value added service, and as such, is usually subsidized by the business providing the service...In my past experience as a valet manager, I always worried and focused on little details to achieve positive outcomes with our arriving and departing customers.

Valet Service & Altered Vehicles: Best Practice Recommendations

Altered vehicles can be dangerous to a driver that is not familiar with the alternations. This is especially true for valet and parking attendants.

How-To Guides

How to Report Tip Income

Valet operators and employees receive more tip income than anyone else in the parking industry. Even though tips are commonplace, employers and employees alike are often confused over the issue of tip income. Read more >>

Ensure Your Valets Dress the Part

Valet parking is more than a customer handing over his or her keys to a waiting attendant. It has always had a certain air of luxury to it, but even as this parking sector becomes more mainstream, proper attendant attire must still convey ultimate care and unparalleled trust. Read more >>

6 Tips for Effective Claims Management

Managing claims is one of the biggest challenges in the parking industry. Doing it poorly can damage your business. Doing it well gives you an edge on your competition. Read more >>

How to Hire the Right Valets

The valets who you put out front to greet patrons and park cars are the public face of your company. Patrons remember the valets who provide excellent customer service. They also remember, and often discuss with others, their experiences with valets who provide poor service. Read more >>

Valet Customer Service: It’s in the Details

Valet parking is a value added service, and as such, is usually subsidized by the business providing the service. In other words, it is all about customer service and appearance. Read more >>

Case Studies

Stanford Health Care buildingValet Advances Transportation Services at Medical Centers: A Stanford Health Care Case Study

Patient satisfaction is a top priority in the health care industry. In many cases, the patient’s first on-campus medical center touch point is the valet staff , making it an integral part of the care team. Read more >>

Patient Satisfaction Increases with Valet Parking: A Vanderbilt University Medical Center Case Study

Vanderbilt University Medical Center (VUMC) is a leader in patient care, medical education, nursing education and research. Approximately 25,000 patients, visitors, students and staff park in the 13,000 available spaces at VUMC each day. To maximize space utilization, valet parking was introduced in 2005. Read more >>

Valet Transformed at Fort Worth’s Sundance Square

Fort Worth, Texas boasts more than cowboys and cattle drives. One of the city’s biggest attractions, Sundance Square, is a 35-block entertainment and shopping district in the heart of downtown. Read more >>



Colonial Parking Expands Services at Philadelphia International Airport

Last year, Colonial Airport Parking (CAP), part of Colonial Parking, Inc., celebrated its 25th anniversary with a major change in operations. The company, which serves the Philadelphia International Airport, purchased 3.5 acres and added 450 valet spaces to its location. Read more >>

Valet Makes it to the Big Leagues

Baseball’s New York Yankees have always seemed to inspire both devotion and loathing in baseball fans. They seem to have it all: an unlimited budget, an unrivaled stage and an unending knack for drama....To top it all off, for those suffering from a recurring case of Yankees lust or envy, the team now has valet parking. Read more >>

Part of the Cure: The Expanding Role of Valet Service in Health Care

When valet parking services first began popping up on medical campuses across the country in the 1970’s, many industry observers thought it would be a passing fad. Today, valet parking is firmly embedded in the health care landscape. Read more >>

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