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WIP Conference 2019
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WOMEN IN PARKING 2019 Conference

Get Connected & Inspired. Join Your Peers in Orlando.

Strengthen your skills as a leader in the parking industry. Expand your network of peers and mentors. Gain valuable insights into career mapping and goal setting at the industry’s only women centered conference.

Join a distinguished group of women and men focused on making the parking industry more inclusive, where women can embark on a future filled with professional success and achievement.

Top 3 Reasons To Attend:

  • Learn from parking C-suite executives leadership skills and traits essential to your success.
  • Prepare, plan and execute your next career move.
  • Network with like-minded parking professionals at our Red Carpet, Red Shoe reception.

Bonus Features:

  • Celebrate the winner and all the participants of the new WOMEN IN PARKING IMPACT Award.
  • Build a custom journey map for your personal career growth.
  • Earn credit hours for NPA’s Certified Parking Professional (CPP) designation. (6 hours)

The WOMEN IN PARKING Conference is developed by women who have discovered the keys to success, presented by women who will inspire and invigorate you – and designed with your success in mind.

Thursday, October 24 | Friday, October 25

Registration Open

WIP IMPACT AwardJoin us as we celebrate success & achievement in advancing women professionals. The inaugural WOMEN IN PARKING IMPACT Award celebrates an individual who has made the biggest IMPACT to diversity in the workplace, workforce development, and cultivating the next generation of leaders in parking.

Enjoy a refreshing Florida flavors lunch & celebrate all who participated in the program, and congratulate the WOMEN IN PARKING IMPACT Award winner.

Hear from a panel of 5 unstoppable women! Learn from C-Suite Executives as they share change-your-life strategies, and wisdom well earned, as they made it to the top. The panelists will share insights on their style of leadership and how to cultivate your untapped potential. Plus, how communicating with confidence and authority IMPACTs their ability to manage, inspiring you to lead like a pro.

Nicole Hankins
Senior Vice President, SP+


Ruth Beaman, Principal, IntegraPark
Sarah Blouch, CEO, CampusParc
Bhumi Bhutani, Co-Founder,

Networking Break
Co-Sponsor: Passport Parkmobile

Even the longest journey begins will a single step. Discover how to build a “career journey map” to guide you on your path to success. Facilitator Heather Barnes, founder of Improv @ Work a Chicago-based HR consultancy, will lead a highly engaging session on how to construct a professional journey map that attendees can design and utilize in the year ahead.

Topics that Heather will address include assessing strengths, negotiating promotions, managing difficult situations, and expanding your professional network. Participants will have an opportunity to workshop these skills during the session.

Heather Barnes
Improv @ Work, LLC

Sponsor: Toledo Ticket

Co-Sponsor: Passport Parkmobile

Wherever you are on the leadership ladder, this thought-provoking session will help you:

  • Cultivate the vision, tactics, and skills you need to make the next big move.
  • How to map interim steps you need to make while planning for the long-term goal.
  • How to build a network of mentors, both men and women, to guide and promote your career.
  • How to face challenges head-on, and manage a set-back into a step forward
  • Moderator:
    Maggie Vercoe
    SVP, Customer Experience

    Brandy Stanley, Parking Services Manager, City of Las Vegas
    Lisa McGhee, Operations Manager, San Diego Airport Parking Company
    Tracy Notte, CHRO, REEF Parking

    Music, Food, Drink, Fun, Friends, and more. Put on your red shoes, take a walk down the red carpet, and join the fun at the WOMEN IN PARKING Red Carpet Red Shoe Reception.

    Co-Sponsor: Southland Printing logo Skidata logo SP+ logo SpotHero logoDiscover Global Network logo

    Friday, October 25

    Enjoy early morning continental breakfast before day-2 of the conference program begins. Mentors and mentees involved in the 2019 WOMEN IN PARKING Mentoring program are invited to use this time and location to meet, plan milestones, and review progress.

    Interested in participating in the 2020 mentoring program? Then join our Mentor Open House at designated tables. Ask questions, meet former participants, and get ready to mentor. Join in and discover how you can inspire and be inspired to achieve your very best.

    Co-Sponsor: Passport The Beaman Group

    Hear a distinguished woman business leader address the conference theme of Be the Change, Lead the Change.
    Keynote Speaker:
    Melissa Greenwell Melissa Greenwell
    Chief Human Resources Officer Towne Park

    Co-Sponsor: Passport Parkmobile

    Communicate, Negotiate and Present Yourself As a Leader

    • Tips for delivering confident, powerful and persuasive presentations – one-on-one or in any group situation no matter if you’re in operations, sales, marketing, or legal.
    • How to use assertive language and mannerisms that send a message of confidence and authority if you’re at a parking operator, technology company, or public parking organization.
    • How to negotiate a difficult conversation – 7 steps that get results
    • How to foster an appearance that shows you’re in command, yet approachable, in the office or with prospective parking clients.
    Madison Huemmer
    Director, Sales and Marketing

    Sarah Fisher, General Counsel, The Parking Spot
    Andrea Oser, VP, Healthcare Services, SP+
    Christina Murray, General Manager, Premier Parking
    Jasmine Johnson, Regional Supervisor, RG Talent Solutions, Inc.

    Heather Barnes, facilitator and founder, Improv @ Work, LLC wraps up the conference with an intensive action-focused session on developing a personal action plan. Using tools and instruments from day-1’s program, Heather will lead the group in activities that will focus on the key action steps to take in the next 365 days, how to stay focused, and how to measure and manage progress.

    Leave the WIP conference recharged, regenerated, and ready to make successful change.


    Heather BarnesHeather Barnes
    Improv @ Work, LLC

    Heather L. Barnes is the Director of the Aquatic Presentation & Live Programs at the John G. Shedd Aquarium in Chicago. Previously she was the director of Guest Experiences at the Museum of Science and Industry. She has successfully implemented using improvisation to transform organizational cultures across the nation.

    In 2017 Heather founded Improv @ Work, LLC, and has led improvisational workshops at museums and organizations across the nation. Currently, Heather is leading a series of improv leadership and communication sessions with Argonne National Laboratory, University of Chicago Biological Sciences, and the Desert Botanical Garden in Phoenix, AZ. Heather serves as a committee member on the International Association of Theme Parks board and routinely implements improv workshops nationally and internationally.

    Heather is a faculty member of the Second City Training Center, Chicago and has directed, produced, and performed in several sketch comedy and improvisational shows throughout the Chicago land area.

    Ruth BeamanRuth Beaman

    Ruth, an entrepreneur, is a principal and founder in IntegraPark, a software solutions provider. Previously, she held a management role in accounting at a parking management company. Ruth Beaman started WOMEN IN PARKING in 2011 to champion women in the parking industry and provide them with a path to realize their dreams as professionals and leaders. She is dedicated to honesty, integrity and paying it forward—to help women realize their potential in the parking industry and in their lives.

    Bhumi BhutaniBhumi Bhutani

    Bhumi is the Co-Founder and VP of Sales of - a leading all-in-one city service marketplace - where she’s responsible for the strategic alignment, corporate sales, and operational leadership of the company’s online organization. 

    Bhumi brings with her over seven years of industry experience, during which she has made hundreds of direct alliances with parking operators and companies, further establishing’s presence to include over 100 cities throughout the United States.

    Prior to, Bhumi was the Co-Founder and COO of Raksha International - and has held management positions at Genentech and the California Department of Health. Bhumi received her Master of Science degree from the London School of Economics and her Bachelor of Science degree from the University of California, Berkeley.

    Sarah BlouchSarah Blouch

    In her dual role with CampusParc and QICParc, Sarah is responsible for both the oversight of parking operations at The Ohio State University—operated under the name CampusParc—and the investment and asset management associated with the parking concession with the university. She is uniquely qualified for this role due to her work in the parking and transit industry since 1980, including serving as executive director of Transportation & Parking Services at Ohio State.

    Now with more than two years’ experience in the new frontier of parking privatization, Sarah offers a combination of experiences that distinguish her as one of the most experienced and respected parking professionals in the industry.

    Sarah FisherSarah Fisher
    General Counsel
    The Parking Spot

    Sarah A. Fisher is the General Counsel and Chief Government Affairs Officer of The Parking Spot, the country’s leading owner and operator of near-airport parking facilities in the US. In her role and as a member of the company’s senior leadership team, Sarah is responsible for managing all aspects of The Parking Spot’s legal affairs as well as coordinating and overseeing all government affairs activities.

    She sits on the Board of Directors of the Airport Ground Transportation Association and is a close advisor to the Chairman and the Board of the Near Airport Parking Industry Trade Association. Sarah holds a BA in Political Science from the University of Iowa and a JD from the Georgetown University of Law Center.

    Sarah is a member of NPA’s 2018 “40 Under 40” class and an active participant in many airport and transportation oriented conferences throughout the year.

    Melissa GreenwellMelissa Greenwell
    Towne Park

    Melissa Greenwell is Towne Park’s Chief Human Resources Officer. She has responsibility for all people and human resources strategies and functions encompassing organizational design and the recruitment, retention, development, management, and engagement of its 14,000 associates. Melissa has more than 25 years of experience building and developing high performance teams and organizations.

    Prior to joining Towne Park, Melissa spent 10 years in executive leadership roles with increasing responsibility at Finish Line, a premium retailer of athletic shoes, apparel, and accessories with 950 locations and more than 14,000 associates.

    Melissa is a thought leader on the topic of gender balanced leadership and the author of Money On The Table, How To Increase Profits Through Gender-Balanced Leadership.

    Melissa has served in leadership roles on several boards including the Finish Line Youth Foundation, Special Olympics of Indiana, the Indianapolis 500 Festival, and the Pass the Torch for Women Foundation.

    Nicole HankinsNicole Hankins
    Senior Vice President

    Nicole Hankins is a Senior Vice President at SP+. She has over 15 years’ experience in the parking industry starting as a senior manager in Hawaii in 2003 and most recently in Western Canada and the Pacific North West.

    Prior to joining SP+/Standard Parking, Nicole worked with the Honu Group in Hawaii to help launch the $200 million 2100 Kalakaua project where she brought retailers together with local culture and arts organizations, including the Contemporary Museum, Diamond Head Theatre, Hawaii Opera Theatre, Hawaii State Art Museum, Hawaii Theatre Center, Honolulu Academy of Arts, Honolulu Symphony, and Iolani Palace.

    Nicole has served on the boards of BOMA, ACS, EBG, and Women in Parking (WIP) and serves on the as the chair of SP+’s Women’s Advisory Forum.

    Madison HuemmerMadison Huemmer
    Director, Sales and Marketing

    Madison Huemmer is the Sales & Marketing executive at iParq, a 21st century parking management platform; that offers permit, citation, event solutions as well as integrations with 3rd parties for LPR, mobile payments, and pay stations.

    Madison is an accomplished speaker and published author in the profession development and parking industries. Her topics include: Professional Development; Managerial Path-guiding; Business Ethics; Personal Branding; and Sales Motivation.

    She is a graduate of the University of California, Santa Cruz. Madison serves on the board of Women in Parking.

    Jasmine JohnsonJasmine Johnson
    Regional Supervisor
    RG Talent Solutions, Inc.

    Jasmine Johnson is Valet and Patient Escort Operations Leader at RG Talent Solutions and oversees their locations in Tennessee and Louisiana.

    She is responsible for leading a team of supervisors, valet attendants, support staff and coordinators, providing parking services at several of the nation’s leading Veterans Affairs health care facilities.

    Understanding the importance of delivering exceptional service, Johnson built a culture of care, engagement and ownership of the ultimate patient experience, focusing on meaningful connections with veteran patients, families and visitors.

    Amongst her peers, Johnson, viewed as a creative and innovative leader, facilitated RG Talent Solutions clientele growth upwards of 300% in her first year with the company.

    Lisa McGheeLisa McGhee
    Operations Manager
    San Diego Airport Parking Company

    Lisa McGhee, is the Operations Manager at San Diego Airport Parking Co. She has been responsible for helping San Diego Airport Parking Company (SDAP) stay ahead of the curve in emission controls and environmental management. SDAP has been at the forefront of AB 32, adopting B20 biodiesel for its fuel source in 2010, then moving to renewable biodiesel, and finally in 2015, to electrified transportation.

    She is a seasoned transportation expert with years of experience in environmental regulatory transportation affairs from low, NOx alternative fuels and vehicles to zero emission electrification transportation.

    Lisa is an experienced public speaker and regularly presents information at public hearings on behalf of SDAP.

    Christina MurrayChristina Murray
    General Manager
    Premier Parking

    With over eight years of experience in the parking industry, as General Manager for Premier Parking, Christina is responsible for overseeing Austin business development and the operations of 40 sites. Christina attributes her professional success to the support of strong leaders within her organization, supported by a company built on extraordinary company culture.

    She is a Certified Parking Professional, was inducted into 40 Under 40 with the NPA in 2017, and is a member of the National Parking Association, BOMA, and the Real Estate Council of Austin. Top strengths include management, customer/client service, and employee development.

    Most recently, Christina was elected to serve Women in Parking as a 2019-2020 board member. Professional accomplishments aside, she’s most proud of being a mother to three active teenagers and enjoys spending her downtime traveling with family and friends.

    Tracy NotteTracy Notte
    REEF Parking

    Tracy Notte is the Chief Human Resources Officer for REEF Parking.

    Tracy’s career includes multi-site, multi-state HR support for national retailers including Michael’s the Arts and Crafts Stores, PetSmart and Advance Auto Parts. As the Director of Human Resources for Advance Auto Parts she led the integration for the company during the acquisition of CARQUEST Auto Parts in 2015.

    Tracy earned her Bachelor of Science in Agricultural Economics from the University of Georgia. She has an S.H.R.M - SCP certification from the Society for Human Resource Management and a C.P.C. certification from the National Association of Personnel Consultants. In 2018 Tracy was elected to the Board of Directors for Women in Parking for a 2 year term.

    Andrea OserAndrea Oser
    VP, Healthcare Services

    Andrea Oser is Vice President for Healthcare Services at SP+, the largest parking operator in the US. She is responsible for the growth and service excellence of the company’s healthcare business vertical through the development and implementation of the key growth strategies.

    She has 25 years of experience in healthcare sales and has earned numerous performance awards throughout her career.

    Andrea is a highly active member of many hospital associations throughout the country. She is a graduate in Business Administration from Bellarmine University.

    Brandy StanleyBrandy Stanley
    Parking Services Manager
    City of Las Vegas

    Brandy Stanley serves as the parking services manager for the city of Las Vegas. In this role, she oversees all aspects of the city’s parking system including the operation of parking meters, enforcement, collections, off-street facility management and contract negotiations.

    She is also responsible for technology evaluation and implementation, supporting new development with parking expertise, facilitating parking for special events, recommending policy and setting the direction and mission for how the parking system can best support the city’s economic development goals.

    Stanley has been with the city of Las Vegas since June 2011 and has gained extensive experience in the parking industry across the country during her 25-year career. She previously held positions in the city of Manchester, New Hampshire; Richmond, Virginia; Miami, Florida and Austin, Texas; New Orleans, Louisiana; and Seattle, Washington.

    Maggie VercoeMaggie Vercoe
    SVP, Customer Experience

    Maggie Vercoe is the Senior Vice President of Customer Experience at T2 Systems. She is responsible for creating a company-wide culture of delivering customer success and overseeing specific deliverables in departments that regularly care for their existing customers. The overarching responsibilities are to provide consistent communication, support, and customer advocacy for these customers that results in a high percentage of retention and customer satisfaction.

    Maggie has twenty years of experience in software implementation, training, business analysis, and inside sales. She began her career at T2 in 2002 as an installation and training manager and has moved through the ranks there with responsibilities in sales, implementation and client engagement.

    She is an excellent relationship builder, communicator, problem-solver, and negotiator.

    Maggie is a graduate of University of Wisconsin-Milwaukee.

    Book Your Room

    Many nights are sold out at Sapphire Falls, Aventura and Cabana Bay hotels. Call the hotels for details on room availability or check out these other nearby properties for availability >>

    Loews Sapphire Falls Resort

    WIP Conference Headquarters Hotel
    6601 Adventure Way
    Orlando, Florida, 32819
    Tel: (888) 430-4999 | Website
    NPA Room Rate: $209/night
    ALERT: Rooms sold out most nights. Call for availability.

    Reserve Your Room >>

    Universal's Aventura Hotel

    6725 Adventure Way
    Orlando, Florida, 32819
    Tel: (407) 503-6000 | Website
    NPA Room Rate: $139/night
    ALERT: Rooms sold out most nights. Call for availability.

    Reserve Your Room >>

    Universal's Cabana Bay Beach Resorts

    6550 Adventure Way
    Orlando, Florida, 32819
    Tel: 1-888-430-4999 | Website
    NPA Room Rate:
    $129/night Single/Double Occupancy;
    $159/night Family Suite
    ALERT: Rooms sold out most nights. Call for availability.

    Reserve Your Room >>

    Book Your Room Early & Save!

    HOTEL UPDATE: Many nights are sold out at both Sapphire Falls & Aventura Hotel. Call the hotels for details on room availability. ACT FAST! CABANA BAY JUST ADDED: A limited number of rooms have been added to Cabana Bay Beach Resort. Book early to secure your room.

    Online Reservations:

    Sapphire Falls | Aventura| Cabana Bay

    Phone Reservations:

    Call 1-888-464-3617 and mention the National Parking Association to receive the NPA rate.

    Important: NPA has learned of a scam where a person will call or email conference attendees and exhibitors claiming that they are contacting you on behalf of the organization running the show. Please note, NPA has not authorized any agency to book hotel rooms on its behalf. If you receive a similar solicitation be aware this is fraudulent. DO NOT PROVIDE YOUR CREDIT CARD OR OTHER PAYMENT DETAILS and email NPA immediately with details so we may take appropriate action. The only way to book a room with NPA is through the link or phone number above.

    Register Today!

    Advance Onsite
    WIP Conference Only - WIP Member $595 $795
    WIP Conference Only - Nonmember $795 $995
    NPA Full Conference Registration with WIP Conference -
    WIP Member
    $1,544 $2,244
    Socials (see schedule for more information)
    Golf Lessons and Social at Shingle Creek Golf Course $139 $139

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