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Winter Leadership Forum 2019
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Cutting Edge Insights

Autonomous, Rideshare, and Implications of Change in Parking

Secure a front row seat to hear some of the brightest minds in business, finance and technology discussing the latest business intelligence and innovations impacting parking, strategy and leadership.

  • Gain Perspective on what is really happening in autonomous vehicle (AV) development from academia and silicon valley experts, including Lyft and the University of Michigan.
  • Learn what is shaping the future of fleets straight from the San Francisco source.
  • Discuss & Debate urban transportation policy solutions for congestion with input from mobility and urban planning expert Bruce Schaller.
  • Find Out what is driving Wall Street’s investment outlook from the firms in the drivers seat - Cantor Fitzgerald & Antarctica Capital
  • Explore the parallels of how culture can drive service within hotels, hospitality & parking with Kimpton Hotels
  • Experience the authentic Pacific Coast of Northern California including red wood hikes, wine tours & tastings & more.


TUESDAY, February 5

Captain's Table Dine Around at Pasta Moon Ristorante & Bar (optional social)

Early arrivals networking, discussion & dialogue with C-suite peers. Experience the authentic Half Moon Bay for dinner at Pasta Moon Ristorante, $115.

WEDNESDAY, February 6

NPA Board of Directors Breakfast & Meeting | El Granada
Early Arrivals: Social activities. Informal opportunity for private meetings.
Purisima Creek Canyon - Redwoods Hike (optional social)

Explore the majestic California coast & enjoy a gentle uphill hike outbound to see the great Redwoods. Departs hotel lobby 10:00 a.m., $130.

Taste of California Wine Tour (optional social) 

Savor local wine vintages with a tasting tour of three California wineries. Taste of California Wine Tour, $200.

WLF Registration Open | Cabrillo Foyer
On Arrival Opening Reception | Miramar

Meet up with old friends and see some new faces at the WLF opening reception. Light hors d'oeuvres, drinks served.

Dinner On Your Own

Enjoy farm to table gourmet cuisine at The Ritz-Carlton or make a short trip to Half Moon Bay to savor the culinary delights. Click here for suggestions.

THURSDAY, February 7

Registration Open | Cabrillo Foyer
Continental Breakfast | Salon 1 & 2 Foyer
 | Salon 1 & 2
Opening Keynote - A Lyft Perspective: Disruption to Sweep Ride Share, Fleet, Autonomous Vehicles

Find out how rideshare views the role of parking, fleets and future of driving and parking in the city. Lyft provides a sneak peek at how they are mobilizing for an autonomous future. Find out why Lyft views logistical parking support as a critical lever in its business.

Be aware Lyft is making way for its mobile app and new technologies to change the way transportation and mobility works in a frictionless customer experience.

Speaker: Cal Lankton, VP, Infrastructure Operations, Lyft

Deluxe Coffee Break
Damus CEO Leadership Forum: Creative Destruction & Strategic Disruption in Parking
Damus CEO Forum to highlight parking operator transformation with technology, business model shift and partnering/competing that’s changing the landscape of how business gets done in parking. Get a first-hand look at how disruption is dramatically growing a parking operator’s business and what it could mean to your business.
David Damus David Damus
System Property Development Inc.



Speaker: TBA

The Potential, Pace & Perils of an Autonomous Future
Top researchers at the University of Michigan are sought out by Silicon Valley, Wall Street and automakers for their hard look at the implications of autonomous vehicle development, the pace, policies and challenges that this disruptive tech will play now and in the future. Get key insights on the lead time & opportunities of autonomy.

Moderator: Dan Roarty, President & COO, ParkWhiz

Ram VasudevanRam Vasudevan, PhD
Assistant Professor
University of Michigan


Matthew Johnson-RobersonMatthew Johnson-Roberson, PhD
Associate Professor
University of Michigan



Lunch On Your Own
By Invitation: NPA Government Relations WorkGroup Luncheon
WLF Social Event: Half Moon Bay Harbor Hang-out
(Group Social Outing - Included in Registration)

Informal networking & dialogue with the top executive in the parking industry in a casual setting. Join us for the Half Moon Bay Harbor Hangout in a progressive tasting & tour with C-suite executives. Transportation provided.

Event includes: Mixology Class & Tasting - Half Moon Bay Distillery, view of the Mavericks Surf Break (top 10 big wave surfing spot in the world), pub tour of the harbor and wine tasting at Trojak Knier Winery.

Networking Reception


PII Charity Fire and Ice Dinner

Enjoy hot dinner and cool conversation, at the PII Charity Fire and Ice Dinner. Proceeds from the Shade Trade Fundraiser benefit the Parking Industry Institute (PII). PII supports college scholarships for parking pros & their families.

During the PII Reception & Dinner

Be Cool, Stay Cool, Act Cool at the PII charity “Shade Trade” scholarship fundraiser.

Shade Trade charity fundraiser, ticket $500 per person. 100% of proceeds benefit PII.

Donate a pair of shades for a chance to be the first to trade for another stylish pair from your peers. And, everyone goes home a winner. Learn more.

FRIDAY, February 8

WLF Registration Open | Cabrillo Foyer
Continental Breakfast | Salon 1 & 2 Foyer
The Truth: Rideshare - Impacts & Policy

Bruce Schaller is an acclaimed expert in new mobility, rideshare, and traffic congestion. His research on TNC impacts on traffic is widely cited to inform thought leadership and public policy. Schaller will paint a very real picture of rideshare implications and how parking can serve as a tool for cities to alleviate impacts.

Bruce SchallerBruce Schaller
Schaller Consulting



Deluxe Coffee Break | Salon 1 & 2 Foyer
Kimpton Hotels: Differentiating & Distinguishing Brand thru Culture to Drive Service Experience

Find out how parking can parallel hotel hospitality. San Francisco’s Kimpton Hotels brand, leverage and launch properties to compete in a crowded space. Get a Kimpton perspective on how the parking industry can leverage culture to build brand loyalty.

Maria StreebyMaria Streeby
VP of Openings and Transitions
Kimpton Hotels



Closing Bell: Wall Street’s Investment Outlook for Parking and Urban Center Infrastructure

Discover the short and medium horizon outlook for investments in city infrastructure and what new opportunities exist for parking investors. Wall St insiders with a deep knowledge of parking, real estate and the urban investment landscape will give their perspective on consumer tastes, new technology and global competition.

Companies participating include:

  • Cantor Fitzgerald
  • Antarctica Capital
Lunch On Your Own
PII Board of Trustees Meeting | El Granada 

Private meeting by invitation only

Thomas Fogarty Winery Tour and Tasting (optional social)

The Thomas Fogarty Winery is a 360-acre estate with 8 vineyards producing a variety of fine grapes. Enjoy a private tasting experience and tour of the winery and vineyards. Transportation provided, hotel lobby 2:00 pm., $250.

NPA Harwood Leadership Awards Reception and Dinner | Miramar

Enjoy a reception and dinner as NPA honors the 2018 Harwood Leadership Award Recipient. Presented by the NPA Board of Directors, the Harwood Leadership Award honors the lifelong contributions of parking industry leaders to better the parking industry and the association.


David Damus David Damus
Chief Executive Officer
System Property Development Inc.

David Damus serves as the Chief Executive Officer and Chairman of the Board of Directors of System Property Development Company, Inc. ("System Property") and its subsidiaries based in Pasadena, California. System Property owns a national commercial real estate portfolio in major markets from Los Angeles to New York. Mr. Damus’ unique blend of experience encompasses real estate transactions, mergers and acquisitions, labor law, all aspects of parking and construction projects. Mr. Damus has completed more than one billion dollars in real estate transactions and is a member of both the California and Pennsylvania State Bars.

David serves on several Board of Directors, including The National Parking Association, Vanderbilt University Law School, Board of Advisors, Campbell Hall School (Studio City, CA) and Notre Dame High School.

Matthew Johnson-RobersonMatthew Johnson-Roberson
Associate Professor of Engineering in the Department of Naval Architecture & Marine Engineering
University of Michigan

Matthew Johnson-Roberson is Associate Professor of Engineering in the Department of Naval Architecture & Marine Engineering at the University of Michigan. He also has a Joint Appointment with the Computer Science and Engineering Department. He received a Ph.D. from the University of Sydney in 2010. There he worked on Autonomous Underwater Vehicles for long-term environmental monitoring.

Upon joining the University of Michigan faculty in 2013, he created the DROP (Deep Robot Optical Perception) Lab, which researches 3D reconstruction, segmentation, data mining, and visualization. He has held prior postdoctoral appointments with the Centre for Autonomous Systems – CAS at KTH Royal Institute of Technology in Stockholm and the Australian Centre for Field Robotics at the University of Sydney. He is a recipient of the NSF CAREER award (2015).

Bruce SchallerBruce Schaller
Schaller Consulting

Bruce Schaller, Principal of Schaller Consulting, is a widely recognized expert in new mobility and for-hire services, public transit and urban traffic. He is the author of widely-cited reports assessing how new services such as Uber and Lyft have improved mobility and raised concerns about their impacts on traffic and transit in U.S. cities and developing prescriptions for public policy.

Mr. Schaller has consulted to government, for-profit and non-profit organizations throughout North America. Most recently, he served as Deputy Commissioner for Traffic and Planning at the New York City Department of Transportation, where he led the agency's widely-recognized innovations in street design, traffic management, parking policy, bus rapid transit and performance measurement. He also led NYCDOT's efforts on congestion pricing in 2007-08.

Mr. Schaller has been called "a prominent transportation expert" (New York Times), "a widely acknowledged expert" on issues related to taxis, Uber and Lyft  (Politico)  and a "nationally recognized expert” on for-hire transportation issues  (Washington Post).  Mr. Schaller has published extensively in peer-reviewed academic journals including Transport Policy, Transportation and the Journal of Public Transportation.

Maria StreebyMaria Streeby
VP of Openings and Transitions
Kimpton Hotels

Maria Streeby is VP of Openings and Transitions at Kimpton Hotels.



Ram VasudevanRam Vasudevan
Assistant Professor, Mechanical Engineering
University of Michigan

Ram Vasudevan is an assistant professor in Mechanical Engineering at the University of Michigan with appointments in the University of Michigan Transportation Research Institute and the University of Michigan's Robotics Program. He received a BS in Electrical Engineering and Computer Sciences and an Honors Degree in Physics in May 2006, an MS degree in Electrical Engineering in May 2009, and a PhD in Electrical Engineering in December 2012 all from the University of California, Berkeley. Subsequently, he worked as a postdoctoral associate in the Locomotion Group at MIT from 2012 till 2014 before joining the University of Michigan in 2015.  He is a recipient of an NSF CAREER Award and ONR Young Investigator Award.

Our Hotel:


1 Miramontes Point Road
Half Moon Bay, CA 94019
Tel: (650) 712-7000
Visit hotel website

NPA has secured a limited number of rooms at the group rate of $349/night plus taxes & fees. Reserve early before they sell out.

Reserve Your Room at NPA Discounted Rate »

About The Ritz-Carlton, Half Moon Bay:

Set on a bluff above the Pacific Ocean, The Ritz-Carlton, Half Moon Bay offers a secluded resort setting that belies its close proximity to San Francisco and other Bay area destinations. Two championship golf courses appeal to players of all skill levels; fire pits on the Ocean Lawn and a luxury spa invite conviviality and relaxation. Hotel rooms and suites are inspired by their California surroundings, as are locally sourced restaurant menus.

Guest Rooms

The accommodations at The Ritz-Carlton, Half Moon Bay offer a modern interpretation of the Northern California coastal retreat. Some rooms and suites in the Main House feature sensational ocean views; guest houses provide additional privacy and access to the pool, golf course and tennis courts.


Today, Half Moon Bay is one of the area's most vibrant seaside communities, with picturesque beaches and an abundance of thrilling outdoor activities. Horseback riding, surfing and hiking are among the more popular pastimes here, highlighting the town's enthralling coastal climate.


With organic farms and world-renowned wineries as neighbors, The Ritz-Carlton, Half Moon Bay has no difficulty sourcing the menus at its restaurants. Fresh seafood is the star at Navio, and cocktails crafted from herbs are the specialty at The Conservatory, the hotel’s all-day dining venue.


NPA WLF Attendees receive a 10% Discount on spa services. Call (650) 712-7000 to book an appointment. Find reprieve from the stresses of everyday life at The Ritz-Carlton Spa, Half Moon Bay. We invite guests to immerse themselves in a healing and rejuvenating experience, complemented by the crashing waves of the Pacific and the unspoiled beauty of the Northern California coast. The spa features 13 treatment rooms, as well as adult-only relaxation facilities including a co-ed whirlpool with a fireplace and ladies' and gentlemen's saunas and steam rooms. Relax your body and ease your spirit while in the Bay area with an array of facial, body and massage services, performed by our experienced therapists.

Resort Fee & Possible Additional Hotel Charges

Resort fee includes high speed internet access, telephone calls within a 12 mile radius, tennis courts, racquets and ball machine, access to swimming pool, putter and wedge for use on pitching and putting green, co-ed Roman mineral bath, locker rooms and relaxation lounge, hot tubs, sauna and steam room, exercise classes, free weights and cardiovascular and toning machines, bottled water and juices.


Register Today!

Early Bird
Member $1,195 $1,395
Non-Member $1,695 $2,095
Spouse/Guest $995 $1,295
Socials (see schedule for more information) Date Fee
Captain's Table Dine Around February 5 $115
Redwoods Hike February 6 $130
Taste of California Wine Tour February 6 $200
Half-Moon Bay Harbor Hangout February 7 Included
Thomas Fogarty Wine Tour & Tasting February 8 $250


With a historic downtown full of shops and restaurants, gorgeous beaches, parks and forested hills, Half Moon Bay, California, a vibrant coastal town located approximately 40 minutes south of San Francisco, is perfect for the 2018 NPA Winter Leadership Forum. We have an exciting line-up of authentic Northern California experiences for you to participate in, including:

  • Captain's Table Dinner at Pasta Moon Ristorante & Bar
    Tuesday, February 5, 6:00 - 8:00 p.m.
    Network and enjoy an evening out with your parking peers and industry leaders at one of Half Moon Bay most delightful restaurants.
    Cost: $115/per person 

  • Purisima Creek Canyon - Redwoods Hike
    Wednesday, February 6, 11:00 a.m. - 2:00 p.m.
    Enjoy a 2-hour hike on a gentle uphill climb outbound and descent return through shaded woods and majestic redwoods.
    Cost: $130/per person 

  • Taste of California Winery Tour
    Wednesday, February 6, 1:00 - 4:00 p.m.
    Visit 3 wineries – Enjoy a tasting in the VIP wine lounge at award winning Barterra Winery in historic downtown Half Moon Bay. Venture down a rural stretch of highway to La Nebbia Winery just outside Half Moon Bay. Enjoy a tasting in the rustic tasting room. To conclude your trip, owner Eric Trojak will personally guide you through a tasting at Trojak Knier Winery in Princeton Harbor.
    Cost: $200/per person

  • Thomas Fogarty Winery Tour and Tasting
    Friday, February 8, 2:00 - 5:00 p.m.
    Enjoy a spectacular drive through the redwoods to the beautiful estate winery overlooking Silicon Valley and San Francisco Bay. High on the Skyline ridge at the northern end of the Santa Cruz Mountains, the Thomas Fogarty Winery, located in one of the most beautiful parts of California, boasts 8 different vineyards producing a variety of grapes. Enjoy a private tasting experience and tour of the winery and vineyards.
    Cost: $250/per person.

Take advantage of all Half Moon Bay has to offer including golf, shopping and restaurants!

Two premier, oceanfront golf courses spread across dramatic coastal bluffs, the Half Moon Bay Golf Links, offer two distinct experiences. The Old Course, designed in 1973 by Arnold Palmer and Francis Duane, and the Ocean Course, designed in 1997 by renowned golf architect Arthur Hills. Click Here for more information.

"Shade Trade"

PII Charity Experience 
February 7, 2019 | 6:30 - 8:30 p.m.

Be Cool, Stay Cool, Act Cool at the PII charity “Shade Trade” scholarship fundraiser taking place during the PII Charity Reception and Dinner on Thursday, February 7 at the 2019 NPA Winter Leadership Forum.

Get some cool shades, Offer them for trade, and Raise Money for a very worthy cause.

Participation is easy:

  1. Make your $500 contribution to PII. You can add it to your WLF registration or donate here.

  2. Donate your shades. (Don’t forget to tell us your "behind the shades" story, it will be on display along with your shades)

  3. Bring the shades with you to the WLF.

  4. Give them to the NPA staff at the WLF registration desk.

  5. Cross your fingers and hope that you get first choice at the PII Shade Trade!

Fully 100% of the ticket price benefits the PII Charity to raise funds for college scholarships to parking pros and their families.

During the PII reception, you can enjoy cocktails and conversations with your peers while viewing the display of donated shades.

After the PII Dinner, all donors will randomly be assigned a sealed envelope with a number inside. Donors will be asked to open their envelope at the conclusion of dinner. The number inside will determine the order in which you get to pick. Everyone takes home a pair of shades. Good Luck!


PII The Parking Industry Institute, a Foundation of the National Parking Association, supports the education and the educational opportunities of its membership, their employees and dependents. All donations tax-deductible. Learn more about PII.
Thank you for supporting this PII charity fundraising event

What People Are Saying About WLF:

Lead Sponsors:
Toledo Ticket

NPA Industry Partners

Contact NPA

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