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“Zapp’d:” How to Use Social Media, Mobile Platforms, and Apps to Reach Parking

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Description
2018 NPA Webinar Series
Sponsored By:

Live Webinar | May 16, 1 p.m. ET

NPA Members: $35 / Nonmembers: $55

Just like the hospitality, travel, and food-delivery industries the parking industry is being reshaped by skyrocketing customer expectations for convenience and transparency. To stay relevant, parking operators need to make sure consumers consider driving and parking a compelling option for getting from point A to B.

To succeed, you must learn more where the customers are at any given time and when and how they are making purchasing decisions.

Get the answers to these 4 questions every parking operator needs to consider:

  • What does the ideal marketing mix look like for today’s progressive parking operator?
  • How do operators leverage as many marketing channels as possible to attract new customers and build loyalty?
  • Where and when is today’s convenience-obsessed consumer making decisions about mobility, and how can you make sure you’re visible at the moment of truth?
  • What does all of this have to do with staying competitive with rideshare?

Ace Parking, a San Diego-based commercial operator, and SpotHero, a leading parking mobility and online reservations platform, will share their insights about parking customer behavior, impact of rideshare on the parking industry, and what the industry must do to stay relevant in today’s rapidly changing marketplace.

Speakers:

Kristin LudwickKristin Ludwick
Director of Marketing
Ace Parking





Nate PhillipsNate Phillips
General Manager
SpotHero





Get Certified:

Participants in this webinar will qualify for 1 continuing education (CE) hour towards the CPP designation.


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