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Special Event Parking: How to Continually Improve Customer Service Experiences

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2019 NPA Webinar Series
Sponsored By:

On-Demand Webinar | Recorded February 13, 1 p.m. ET

NPA Members: $35 / Nonmembers: $55

Customer expectations are constantly rising. In particular, special event venues face unique challenges in providing a seamless parking experience for their patrons. Patrons want to be out of the parking lots and into their seats well before an event begins and on their way without delay when it’s all over. How can parking operators stay ahead of this demand curve and provide the best level of service possible? 

In this informative webinar, LAZ Parking will draw on their extensive experiences providing special event parking to provide a flawless parking experience before and after a sports or special event.

Audience Takeaways:

  • Parking design considerations for special event spaces.
  • Examine remote parking and shuttle services including the use of GPS tracking and cameras on shuttles
  • Explore a VIP Valet parking services - what is involved, how to do it well
  • How to manage the process for Uber/Taxi Drop offs/Pick-ups areas.
  • Understand how to integrate revenue control systems apps like Stub Hubb, Groupon, etc
This is a one-hour session with 45-50 minutes of presentation and remaining 10-15 minutes for interactive Q&A with attendees.


Gordon Marrin

Gordon Marrin
Vice President, Event Division
LAZ Parking

Gordon Marrin is the Vice President of LAZ Parking’s newly formed Event Division. The Event Division supplies event security, hospitality, ticketing, cleaning and festival parking throughout the country.

Gordon has over 25 years of event experience and has been security manager for some of the country’s largest events, such as Basel Miami Beach, Miami Open Tennis, as well as Fed Cup and Davis Cups worldwide.

Prior to joining LAZ, Gordon was the recreation director for the Palisades Interstate Park Commission, servicing over 80,000 acres in upstate New York. He also played an instrumental role sitting on a public-private partnership to save 15,800 acres of park land at Sterling Forest State Park, raising $55 million dollars to acquire the property.

In 1995, Gordon moved his family to Florida where he owned and managed his own event staffing company for over two decades.

Get Certified:

Participants in this webinar will qualify for 1 continuing education (CE) hour towards the CPP designation.

NPA Industry Partners

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1.800.647.7275 Contact Us

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