In the past, meeting increasing demand meant adding additional parking lots and garages. However, a lack of space and sky rocketing building costs has made expansion unsustainable. The alternative to increasing supply is demand management which has proven successful in changing the way that people travel. Demand based pricing encourages drivers to park in underused areas to achieve a goal of reducing demand in overused areas and managing congestion.
Attendees Will Learn:
- What is demand based pricing?
- How demand based pricing can be used as a traffic control tool
- Ways to evaluate, measure and adjust your demand based pricing strategies
Frank Ching, MBA, Director of Parking Management, Los Angeles County Metropolitan Transportation Authority
Peer Ghent, City of Los Angeles
Amir Sedadi, IPS Group, Inc.
Participants in this webinar will qualify for 1 continuing education (CE) hour towards the CPP designation.