No matter the size of your business, you have to be where your customers are. In today’s economy the goal of business is to take the guess work out of trip planning, securing and paying for parking to give motorists more time to enjoy their trip. Join our experts as they discuss ways in which parking professionals can connect with consumers to shape their brand, and develop long-term customer relationships.
This on demand webinar addresses:
- Customer Connection: How to approach content and keep customers engaged through when they are not parking.
- Branding: Why branding and nurturing the customer relationship are important in a social media world.
- Promotions: How promotions and marketing connect consumers to the parking professionals.
Mark Lawrence is co-founder and CEO of SpotHero, an on-demand parking app & website that helps parking operators capture online demand to grow revenue by filling unsold inventory. Mark is responsible for SpotHero's overall strategic vision and growth, which includes building and maintaining relationships with parking industry executives. He is also the co-founder of ParkingExec.com, a digital publication that provides data-driven insights to parking professionals across the country. His writing has been featured in ParkingToday and Parking Magazine, and he has spoken previously at PIE and NPA.
Participants in this webinar will qualify for 1 continuing education (CE) hour towards the CPP designation.